Published on 10 December 2012
Are others talking about you and your business both on- and off
the Internet? How well do you fare with your own Web Presence
First of all, you may be saying to yourself, "I just barely started understanding what SEO is. What's this WPO you're talking about?"
Exactly. Another new term. SEO is NOT dead. It's transforming--and rapidly. No longer is SEO the key buzzword to throw around. However, it's ancestor WPO, has long been around without recognition--until now. Welcome to "Web Presence Optimization," the Evolution of SEO, termed most consistently and appropriately by gShift Labs in Canada. This is based on their software that builds up your SEO, content marketing, and social media combined. We're not familiar with their software product per say, although the concept of WPO logically represents what's been happening--and it's been happening for quite a while now--especially in the realm of Tucson web design.
WPO not only incorporates SEO, but blogging, social media, and online press releases as well. It's these main components, and them some, which encompasses your overall online presence. Let's go beyond the, "Can-I-be-found-on-the-Web? I-must-be-found-on-the-Web!" ordeal. What are they saying about you on the Web? Within online social networks, within face-to-face networking, etc. Now, they're talking! That's precisely what search engines like Google are looking for. Are people talking about you and your business? Who's talking about you and your business? What are they saying about you and your business? And it's all gotta be relevant content, purposeful to your industry.
For example, what's truly invigorating is hearing first hand from people who are "following" us on Facebook. At this month's Local First Arizona independent small business owner mixer at Crizmac Marketplace, instead of everyone introducing themselves, each person was to introduce another in the room--to say something positive about them or their business. We appreciate Bob Sorock of Sunrise Financial Strategies, for his shout-out to us who complimented us about our great website work. Bob's been following our posts on Facebook when we showcase our recent Tucson web design projects we've crafted such as IdeaMagic visionary marketing, Natural Way Wellness Spa, Marylee Business Coach, and more. It's working. Web Presence Optimization is working! People in our local community are watching, engaging, and talking--both online and off. Thank you for your support, Bob!
Now that you have an idea of what WPO is, how's that working out for you?
To learn more or find out how we can help you build-up your Web Presence Optimization, don't be shy--give us a ring. We love educating those who are curious. And we love serving those who are ready to be served. Find out one of the number one ways we start your WPO off right from the start before we even develop your website--with what's called a Keyword Analysis Report (KAR): (520) 270-7033.
Tucson Website Design & Web Hosting - BEssential, LLC. High expectations beyond web design.
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