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The Essential Blog Every Website Must Have

     review-your-google-analytics-with-bessential-tucson-website-design-and-hosting

     Do you know how many of your potential consumers/clients are
viewing your website on their mobile device? You should!

    

"ANALYZE ME, BABY. BUT DON'T HURT ME." - When was the last time you reviewed your own website's Google Analytics? Do you know how many people are viewing your site on their mobile device? Got 5 minutes? Here's how to do it quickly and painlessly:

5 EASY STEPS:
1) After signing into your Google Analytics account, it will either take you to a screen where you need to click on your website domain, or automatically to your "Audience Overview."

2) On the left vertical menu, click on "Audience" and a submenu will drop-down. Go ahead and select "Mobile" and then "Overview" to see your stats.

3) Before reviewing the graph, in the upper right-hand corner, you'll see a time frame of usually the past month as the default setting. We recommend you at least look at your stats within the last year, so you should at least change it to "Feb. 7, 2012 - Feb. 7, 2013" and then select "Apply" so you can see any patterns of usage during that time frame.

4) Below the graph, you'll see some basic stats such as "Yes" or "No" as to the number of people visiting your site with their mobile device. It will show you how many visits, how many pages they visit, and the average time they visit, etc.

5) After reviewing these stats, go back to the left vertical menu, click on "Devices" under the "Mobile - Overview" section. This is interesting to see how many people are visiting your site through different mobile devices such as iPhone, iPad, and which type of other smartphones, etc.

     Depending on the industry and type of demand, a low number may still qualify reason for a mobile site. If you are a restaurant or a retail store, you'd definitely need a mobile site--despite the number of people reviewing your site on a mobile device.

     Services industries such as Tucson website design, can probably still get away with not having a mobile site for now. However, considerations for sites that are compatible with mobile devices called "responsive website design" is ideal--but not perfect--vs. having a separate mobile site like it's essential for restaurants or retail shops to have.

     There you have it! Your results may help you decide how appropriate it is to have a mobile site. And believe us, it's not IF, but WHEN you will have a mobile website.


    
To learn more, read this great blog article about mobile website marketing from Tucson's very own, IdeaMagic visionary marketing. You won't be disappointed.

     To find out how we can help you with a mobile website, don't be shy--give us a ring. We love educating those who are curious. And we love serving those who are ready to be served. Also find out one of the number one ways we start your Web Presence Optimization (WPO) off right from the start before we even develop your website--with what's called a Keyword Analysis Report (KAR): (520) 270-7033.

    

Tucson Website Design & Web Hosting - BEssential, LLC. High expectations beyond web design.

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     Tucson-ghost-blogging-service - Photo by Imagery Majestic

     Ideas are great, but blogging sucks. So, pass it on to us.
Are you on track with your blogging Web strategy for 2013?

    

     You'd rather have a root canal than blog. You'd rather shave your head than blog. You'd rather shave your employee's head and give your business partner a root canal than blog. However, you know you MUST blog to help increase your overall SEO efforts for your business or organization. And yet, you still find yourself saying one of these reasons why you don't do it:
   

     "I don't have time!"
     "I'm not a writer!"
     "I don't know what to write about!"
     Or perhaps, "What's a blog?!"
    

     We get it. Ideas are great, but blogging sucks. So, pass it on to us here at BEssential Tucson Website Design. We'll write your monthly blog articles on your website for you about your industry with consistency and strategy. Then, we'll even share it with others on your Facebook timeline to help build your audience and increase your overall Web Presence Optimization (WPO).
    

     Website Magazine even insists that frequent, quality content will reign supreme in 2013, "...as the Web progresses and becomes more social Google and other search engines are finally able to completely disregard those cheap techniques in favor of a more human element that will determine how websites and pages rank in their search results. Humanized rankings are going to be far more prevalent over the next year, incorporating more quality content and social media data to deliver results in real-time (or closer to it, at least)..."
    

     With Your Essential Power Blogging Solution, you save time and headaches from writer's block, your company persona is in tact, you're pleasing Google, and most importantly... your clients/customers find your content valuable enough to do business with you.
    

     Relieved? We thought so. Make sure you're on track with your blogging Web strategy for 2013. Now, don't let us catch you with that razor or pair of pliers again!

    

    

     To learn more or find out how we can help you build-up your Web Presence Optimization, don't be shy--give us a ring. We love educating those who are curious. And we love serving those who are ready to be served. Find out one of the number one ways we start your WPO off right from the start before we even develop your website--with what's called a Keyword Analysis Report (KAR): (520) 270-7033.


Tucson Website Design & Web Hosting - BEssential, LLC. High expectations beyond web design.

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     web-presence-optimization-wpo-tucson-web-design - Illustration by Danilo Rizzuti

     Are others talking about you and your business both on- and off
the Internet? How well do you fare with your own Web Presence
Optimization (WPO)?

    

     First of all, you may be saying to yourself, "I just barely started understanding what SEO is. What's this WPO you're talking about?"

     

     Exactly. Another new term. SEO is NOT dead. It's transforming--and rapidly. No longer is SEO the key buzzword to throw around. However, it's ancestor WPO, has long been around without recognition--until now. Welcome to "Web Presence Optimization," the Evolution of SEO, termed most consistently and appropriately by gShift Labs in Canada. This is based on their software that builds up your SEO, content marketing, and social media combined. We're not familiar with their software product per say, although the concept of WPO logically represents what's been happening--and it's been happening for quite a while now--especially in the realm of Tucson web design.

    

     WPO not only incorporates SEO, but blogging, social media, and online press releases as well. It's these main components, and them some, which encompasses your overall online presence. Let's go beyond the, "Can-I-be-found-on-the-Web? I-must-be-found-on-the-Web!" ordeal. What are they saying about you on the Web? Within online social networks, within face-to-face networking, etc. Now, they're talking! That's precisely what search engines like Google are looking for. Are people talking about you and your business? Who's talking about you and your business? What are they saying about you and your business? And it's all gotta be relevant content, purposeful to your industry.

    

     For example, what's truly invigorating is hearing first hand from people who are "following" us on Facebook. At this month's Local First Arizona independent small business owner mixer at Crizmac Marketplace, instead of everyone introducing themselves, each person was to introduce another in the room--to say something positive about them or their business. We appreciate Bob Sorock of Sunrise Financial Strategies, for his shout-out to us who complimented us about our great website work. Bob's been following our posts on Facebook when we showcase our recent Tucson web design projects we've crafted such as IdeaMagic visionary marketing, Natural Way Wellness Spa, Marylee Business Coach, and more. It's working. Web Presence Optimization is working! People in our local community are watching, engaging, and talking--both online and off. Thank you for your support, Bob!

    

     Now that you have an idea of what WPO is, how's that working out for you?

    


     To learn more or find out how we can help you build-up your Web Presence Optimization, don't be shy--give us a ring. We love educating those who are curious. And we love serving those who are ready to be served. Find out one of the number one ways we start your WPO off right from the start before we even develop your website--with what's called a Keyword Analysis Report (KAR): (520) 270-7033.


Tucson Website Design & Web Hosting - BEssential, LLC. High expectations beyond web design.

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